Product and Technology Management-Bachelor at Estonian Business School

Programme Overview

The Product and Technology Management programme at Estonian Business School (EBS) is a 3-year (180 ECTS), full-time undergraduate programme taught in English, leading to a BA (Bachelor of Arts in Social Sciences). The programme combines product management, technology, and business to prepare students to develop products and digital solutions, connect user needs with business objectives and technological possibilities, and bring solutions from idea to implementation.

Practical Learning

Students develop skills through projects, simulations, practical assignments, and an extensive internship. The programme covers product development, project management, software development, emerging technologies, business model innovation, digital product development, and leadership. It is designed in collaboration with coding school //kood.

Programme Structure

The six-semester programme progresses from foundations of product and business through product and value proposition design, product and technology management, software development, product and business development, an elective or study-abroad semester, and applied product leadership. The final semester includes digital product development and prototyping, product management simulation, self-aware and effective leadership, and a final thesis.

Admission Requirements

Applicants must hold a higher secondary education qualification or equivalent, demonstrate English proficiency at B2 level, show motivation and argumentation skills, and successfully complete the EBS admission interview. Applicants must also have at least 60% of the highest possible GPA. Accepted English proficiency evidence includes FCE or CAE, IELTS 6.0+, or TOEFL 79+, with additional alternatives specified by EBS.