MA Communication Management

The MA in Communication Management at Tallinn University’s Baltic Film, Media and Arts School is designed for students who want to develop advanced skills in strategic communication and become effective communication leaders in a rapidly changing global environment. The programme combines communication theory, creativity, digital technologies, intercultural perspectives, and practical applications to prepare students for professional roles across business, non-profit, government, media, and creative sectors.

Throughout the programme, students explore how organisations communicate with different audiences and stakeholders while developing expertise in media relations, stakeholder engagement, digital strategy, strategic communication, crisis communication, storytelling, media management, AI, intercultural communication, and sustainability. The English-taught programme provides an international learning environment with hands-on case studies and real-world projects, allowing students to develop practical communication and leadership skills.

The programme follows a block-study format, with evening lectures taking place after 16:15. Its curriculum consists of 84 ECTS of core courses, a 6 ECTS interdisciplinary project, 6 ECTS of electives, and a 24 ECTS Master’s thesis. Core studies focus on digital, strategic, and intercultural communication, while electives allow students to explore areas such as media innovation, entrepreneurship, and data analytics. The interdisciplinary project provides an opportunity to work with students from other fields on real-world challenges, while the Master’s thesis involves independent research.

Graduates are prepared for a wide range of international career opportunities. Depending on their interests, they can pursue roles such as communication strategists, PR and marketing specialists, media managers, crisis communication professionals, and communication team leaders. The programme also supports careers in creative agencies, global corporations, NGOs, and international institutions. Students interested in academic careers can continue toward doctoral research and contribute to the development of communication research and thought leadership.

The programme has a nominal duration of 2 years (120 ECTS) and is taught in English. Tuition is €2,300 per semester, with a €100 one-time application fee. Applicants must hold a Bachelor’s degree or equivalent qualification and meet the university’s English-language requirements. Accepted English proficiency evidence includes IELTS 6.0 with a minimum of 5.5 in each component, specified Cambridge English scores, TOEFL iBT, or PTE Academic 59. Applicants are also required to submit a motivation letter and complete the programme-specific admission requirements.