Digital Product Management MBA

The Digital Product Management MBA at Estonian Business School (EBS) is a full-time, English-taught master’s programme designed for professionals who want to strengthen their business and management expertise while specialising in digital product management. The programme combines a strong foundation in business administration with strategic and practical knowledge of developing, managing, delivering, and leading digital products in technology-driven markets.

The programme has a nominal duration of 2 years and comprises 120 ECTS. During the first academic year, students develop a broad understanding of business and management through core studies covering financial and managerial accounting, corporate finance, strategic management and innovation, managing people and organisations, leadership and ethics, marketing and sales, managerial economics, emerging technologies for business, and operations and project management.

Digital Product Management Specialisation

The second academic year focuses specifically on managing digital products. Students develop advanced knowledge and practical skills across the complete digital product lifecycle, from discovery and strategic positioning to design, development, operations, delivery, and portfolio leadership.

The specialisation includes Digital Product Discovery and Strategy, covering digital product management self-discovery and leadership, research and market analysis, problem validation, strategic positioning, and digital product strategy. Students also study Digital Product Design & Development, including user research, user requirements analysis, user experience (UX) design, AI-based agile product development methodologies, and digital product launches.

The spring semester of the second year focuses on Digital Product Operations and Process Management, including agile delivery tools and frameworks, analytics, and data-driven decision-making. Students also explore Digital Product Leadership, Delivery and Change Management, with subjects such as strategic technology and product portfolio leadership, innovation culture, leading through influence, and product portfolio leadership and impact.

Practical and Collaborative Learning

The programme combines academic learning with practical and collaborative activities. Students work through group discussions, teamwork, case studies, management activities, and graduation capstones designed to assess their ability to integrate and apply the knowledge and skills developed throughout the MBA.

The programme also brings together specialists, managers, leaders, and entrepreneurs from different professional backgrounds. This creates opportunities for collaborative learning, cross-industry problem solving, and the development of professional connections.

Graduation Capstone and MBA Completion

To complete the MBA programme, students must successfully pass the graduation module, which consists of graduation capstones. These activities assess the student’s ability to integrate knowledge and skills acquired through the core MBA subjects. The programme includes activities such as a Leadership Masterclass, Management Game, Case Study Writing, and Mentoring Practice, followed by specialised digital product capstones during the second year.

The digital product specialisation includes capstones focused on digital product strategy, digital product launch, digital product operations from strategy to release delivery, and product portfolio leadership and impact.

Who Is This Programme For?

The Digital Product Management MBA is designed for applicants interested in leadership, business management, innovation, and digital products. Suitable applicants may hold a non-business bachelor’s degree or equivalent qualification and are expected to have at least 3 years of management or team-lead experience. Both people-management and process-management experience are considered relevant.

Applicants must also demonstrate sufficient English-language proficiency, successfully complete the EBS admission interview, and have at least 60% of the highest possible GPA from their previous studies.

English Language Requirements

Applicants can demonstrate English proficiency through recognised qualifications including:

• IELTS 6.0, with at least 5.5 in each component
• TOEFL iBT 85 for exams taken before January 21, 2026
• TOEFL score 4.5 for exams taken after January 21, 2026
• Duolingo English Test 110
• Cambridge English Exam CEFR B2

Certain previous educational qualifications completed fully in English may also be accepted as alternatives to an international English-language certificate, subject to the conditions specified by EBS.

Admission Interview

Applicants are required to pass the EBS admission interview with a positive result, achieving at least 6 out of 12 points. The interview evaluates applicants according to three criteria: ambition, motivation, and discussion skills.

Applicants are also recommended to submit at least two references, which may come from previous employers or academic faculty.

Programme Start and Application

The programme is taught in English at the Estonian Business School in Tallinn, Estonia. The stated programme start date is August 30, 2027, and the application deadline is April 1, 2027, at 23:59:59 Eastern European Time.

The tuition information in the source contains two figures: the general tuition table states €9,000 per year, while the 2026/2027 tuition note states that the first academic year’s tuition is €9,200, payable in one instalment before the visa appointment with the Embassy. The source therefore contains a tuition fee discrepancy.

Overall, the Digital Product Management MBA combines business administration with specialised digital product education, providing students with knowledge and practical experience in digital product strategy, research, design, development, operations, analytics, leadership, delivery, and change management.