BBA/International Marketing-Bachelor at Pforzheim University of Applied Sciences

BBA/International Marketing

The BBA/International Marketing program at Pforzheim University of Applied Sciences is a 7-semester, full-time Bachelor of Science program in Pforzheim. It combines a broad foundation in Business Administration and International Business Administration with a specialised focus on Marketing and Distribution. From the third semester, students can specialise in marketing areas such as customer psychology, marketing strategy, branding, market research, advertising, communication, pricing, and sales channels. The program also provides opportunities for international exchange and, depending on the student’s qualification, a possible double degree with a partner university.

Admission and Costs

Admission is subject to a local admission restriction and is available for the winter semester only. The university’s internal selection procedure awards 90% of study places based on weighted grades from the higher education entrance qualification, mathematics and English, together with the result of an academic ability test. The academic ability test is voluntary and can improve admission chances without lowering them.