Marketing and International Commerce-Master at Vytautas Magnus University

Programme Overview

The Master’s programme in Marketing and International Commerce at Vytautas Magnus University is designed to prepare highly qualified marketing management specialists who can apply modern marketing theories and methods, analyse market trends and changes, evaluate scientific innovations, and use current knowledge to improve organisational marketing management. The 2-year programme combines specialised subjects, optional Liberal Arts studies or a mobility window for study/practice abroad, and preparation of a master’s thesis. Classes are conducted in the auditorium with MS Teams broadcasting, while up to 30% may be delivered remotely.

Admission and Career Opportunities

Graduates can develop and implement innovative marketing strategies and pursue careers in business, advertising and communication agencies, governmental and public organisations, and international commerce. Potential roles include marketing and international commerce managers, department heads, creative project managers, and marketing consultants. Graduates can also establish and develop their own businesses, pursue doctoral studies, and conduct research. The programme offers state-funded and non-funded places and the possibility of obtaining a double diploma with a foreign university.