International Business

International Business (IB) is a four-year English-taught Bachelor of Business Administration (BBA) programme at Fontys University of Applied Sciences in Eindhoven. The programme focuses on international management, marketing and finance, preparing students to work in international business environments and address challenges arising from global competition, political and economic developments, and international markets.

Programme Focus

Students develop management and professional skills for preparing and evaluating international strategies, conducting market research, creating international marketing and sales plans, and organising international business activities. The programme comprises 240 ECTS credits and is accredited by NVAO.