Marketing-Master at University of Groningen

What the program is

The Master’s programme in Marketing at the University of Groningen focuses on contemporary marketing strategies, customer management, sustainability, consumer behaviour, and data-driven decision-making. Students can choose between two tracks: Marketing Management (MM), which covers branding, customer management, consumer psychology, and strategic decision-making, and Marketing Analytics and Data Science (MADS), which focuses on advanced data analysis, consumer insights, and the ethical use of large-scale data.

Study structure and requirements

The programme is taught in English and awards a Master of Science. It has a duration of 1 year and comprises 60 ECTS credits. Students may also have the opportunity to study abroad through double-degree master’s programmes with Fudan University in Shanghai, Münster University in Germany, or Oslo Business School in Norway. Tuition for 2026/2027 is €2,694 for EU/EEA students, €22,200 for non-EU/EEA students, and €21,200 at the institutional rate.