DDM Marketing & Information Systems-Master at University of Groningen

Description

The DDM Marketing & Information Systems is a two-year Double Degree Master’s programme offered in Groningen, the Netherlands, and Münster, Germany. It combines strategic marketing theory, marketing analytics, data science, and information systems to help students develop research-based marketing strategies and improve business decision-making.

Students initially study the MSc Marketing: Marketing Analytics and Data Science (MADS) at the University of Groningen and can apply to study at Universität Münster in Germany. The programme covers advanced statistical techniques for analysing large datasets, ethical considerations in data analysis, and practical tools such as Google Analytics 4. Students gain expertise in marketing and information systems while working on assignments designed to connect data analysis with real-world marketing challenges.