Bachelor of Applied Arts in Contemporary Tourism Practices

Bachelor of Applied Arts in Contemporary Tourism Practices

The Bachelor of Applied Arts in Contemporary Tourism Practices at the University of Maribor is a three-year professional undergraduate programme offered by the Faculty of Tourism (FT). The programme comprises six semesters and 180 ECTS credits and focuses on developing practical knowledge and professional competencies in tourism management, destination planning, hospitality services, and tourism marketing. Students gain an understanding of tourism operations, business management, customer service, intercultural communication, and the development of tourism products and experiences.

Programme Structure and Career Opportunities

The programme combines theoretical knowledge with practical training in tourism organisations, travel services, hospitality operations, destination management, and sustainable tourism development. Students acquire skills in tourism product design, digital communication, event-related tourism, service quality management, and international tourism practices. Graduates are prepared for professional opportunities in travel agencies, hotels, tourism businesses, destination management organisations, tourist information centres, and public sector tourism institutions. The supplied programme summary identifies English as the teaching language; however, the detailed university record lists Slovenian as the language of instruction, with an additional reference to instruction in English. Tuition fees are available through the university’s 2026/2027 price list, but no specific amount is stated in the supplied information.

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