MA Marketing

Master of Arts in Marketing at University of Ljubljana

The Master of Arts in Marketing at the University of Ljubljana (UL), offered through the School of Economics and Business (SEB), is a two-year, full-time postgraduate programme based in Ljubljana, Slovenia. Taught in English, the programme consists of four semesters and carries 120 ECTS credits. It provides advanced education in modern marketing concepts, consumer behaviour, marketing research, digitalisation, and strategic marketing management. Students develop analytical, creative, and managerial skills to identify market opportunities, understand customer needs, and develop effective marketing solutions in changing business environments.

Curriculum and Learning Outcomes

The programme focuses on advanced marketing principles, customer-oriented business strategies, marketing research methods, and the development of innovative marketing solutions. Students learn to analyse complex marketing problems, critically evaluate marketing practices, understand digitally oriented consumers, and apply contemporary marketing concepts in organisations. The curriculum also addresses the impact of artificial intelligence, globalisation, technological change, and cultural diversity on marketing decisions.

Marketing Strategy and Leadership Skills

Students develop competencies in strategic problem-solving, marketing project leadership, interdisciplinary teamwork, and professional communication. The programme emphasises creativity, independent decision-making, adaptation to emerging technologies, and the identification of new business opportunities. Students also examine ethical standards, social responsibility, and cultural differences within international marketing environments.

Professional Development and Career Opportunities

The programme prepares graduates to address complex marketing challenges in private companies, public institutions, and non-governmental organisations. Its emphasis on analytical thinking, marketing innovation, teamwork, and leadership supports professional responsibilities in marketing management, marketing projects, customer-focused business development, and the implementation of contemporary marketing strategies.

Tuition Fees and Admission Information

The programme begins in October and lists an application deadline of 30 June. According to the supplied 2026/2027 tuition information, non-EU students are charged €4,700 annually, while eligible EU/EEA, Swiss, and specified Western Balkan students may qualify for tuition-free full-time study. The programme is offered by the Triple Crown accredited School of Economics and Business. Applications for the 2026/2027 academic year were announced through Slovenia’s central eVŠ national application portal.