MA Sustainable Tourism Management
Master of Arts in Sustainable Tourism Management at University of Ljubljana
The Master of Arts in Sustainable Tourism Management at the University of Ljubljana (UL), offered through the School of Economics and Business (SEB), is a two-year, full-time postgraduate programme based in Ljubljana, Slovenia. Taught in English, the programme consists of four semesters and carries 120 ECTS credits. It combines tourism business management, sustainable development, innovation, strategic management, and digital transformation to prepare students for professional and leadership responsibilities in the international tourism industry.
Previously known as Tourism until October 1, 2025, the programme has been redesigned to reflect developments in sustainability, tourism innovation, and modern destination management.
Curriculum and Learning Outcomes
The programme provides advanced knowledge of tourism business operations, sustainable tourism development, tourism product innovation, destination management, accounting, and strategic management. Students explore the economic, environmental, social, and cultural dimensions of tourism while learning how to incorporate sustainability principles into business strategies and destination development.
The curriculum also addresses digitalisation, innovative tourism business models, and the implementation of digital technologies in tourism organisations. Students develop analytical thinking, research skills, adaptability, and an understanding of responsible tourism management.
Practical Learning and Industry Experience
Practical education is a central component of the programme. Tourism-related subjects include on-site visits, company projects, real-world case studies, and lectures delivered by domestic and international tourism managers and industry experts.
Students gain exposure to tourism businesses and operational challenges while learning to develop tourism products, evaluate management strategies, and identify opportunities for sustainable transformation.
Sustainability and International Recognition
The programme emphasises sustainable transformation at both company and destination levels, focusing on responsible tourism practices, innovation, and long-term environmental and social considerations.
According to the supplied university information, Sustainable Tourism Management is the only Slovenian programme holding TedQual accreditation, awarded by the international tourism organisation identified in the source. This accreditation recognises the programme within the field of tourism education.
Career Opportunities
Graduates are prepared for career opportunities across the tourism and hospitality sectors, including hotels, catering businesses, travel agencies, tourism attractions, airlines, and destination management organisations.
The programme also supports entrepreneurial opportunities in tourism, particularly within small and medium-sized enterprises. Graduates develop skills applicable to tourism business operations, product development, sustainable destination planning, and tourism management.
Tuition Fees and Admission Information
The programme begins in October and lists an application deadline of 30 June. According to the supplied 2026/2027 fee information, non-EU students are charged €4,700 annually, while eligible EU/EEA, Swiss, and specified Western Balkan students may qualify for tuition-free full-time study.
The programme is offered by the Triple Crown accredited School of Economics and Business. Applications are submitted through Slovenia’s central eVŠ national application portal.