MA Social Informatics

Master of Arts in Social Informatics at University of Ljubljana

The Master of Arts in Social Informatics at the University of Ljubljana (UL), offered through the Faculty of Social Sciences (FDV), is a two-year postgraduate programme based in Ljubljana, Slovenia. Listed as English-taught, the programme consists of four semesters and carries 120 ECTS credits.

The programme combines social sciences, information technology, data analytics, statistics, and digital service development. It prepares students to analyse, design, evaluate, and manage digital technologies and internet-based services in an increasingly digital and data-driven society.

With a focus on emerging technologies such as artificial intelligence, social media, and the Internet of Things (IoT), students develop analytical and digital competencies relevant to modern organisations and technology-driven industries.

Curriculum and Learning Outcomes

The programme integrates knowledge from internet technologies, research methodology, statistics, social sciences, and economics.

Students develop competencies in data analytics, digital services design, user experience, web analytics, data-driven marketing, and project management.

The curriculum emphasises understanding how technology interacts with society and how data can be applied to develop effective digital services, evaluate online platforms, and improve organisational decision-making.

Students learn to combine technical knowledge with social science research methods, preparing them to address complex challenges involving digital technologies and their users.

Specialisation Tracks

The programme offers two study modules:

1. Data Analytics

The Data Analytics module focuses on analysing and interpreting data using analytical methods and statistical approaches. It supports the development of competencies relevant to data science, web analytics, market research, and data-driven decision-making.

2. Digital Services Design

The Digital Services Design module focuses on designing and evaluating digital services. It supports competencies in user experience, internet service development, digital strategy, and the management of technology-based solutions.

The detailed course structure and individual module requirements are not provided.

Practical Learning and International Opportunities

The programme provides opportunities to gain practical experience during studies at established domestic and international companies.

Students can apply their knowledge of data analytics, digital technologies, and service design in professional environments.

The programme also offers opportunities for international study and a double degree, supporting international academic experience and interdisciplinary learning.

Career Opportunities

Graduates are prepared for professional opportunities in digital technology, data analytics, digital services, and research-oriented organisations.

Career areas explicitly identified by the programme include digital strategy management, web analytics, data science, project management, digital services design, and market research.

The interdisciplinary structure enables graduates to apply their knowledge in different industries where digital technologies, data analysis, and understanding of user behaviour are important.