Banking Business Unit Lead-Copenhagen, Denmark
Job Description
Shine is seeking a Banking Business Unit Lead, Denmark, to take full commercial ownership of launching its first banking proposition for Danish entrepreneurs and small businesses. The role covers the development of the Danish banking proposition, positioning, go-to-market strategy, customer journeys, acquisition, activation, revenue, costs, and overall commercial performance.
The position works across Product, Technology, Marketing, Sales, CRM, Partnerships, Operations, Onboarding, and other Danish teams. The Business Unit Lead will represent Danish customer and commercial needs during product development, identify market requirements, build acquisition and activation initiatives, and integrate Banking with Shine’s broader accounting and business offering.
The role is based in Copenhagen, Denmark. Shine states an office policy of 5 days in the office, with the possibility of working remotely 2 days. The position is permanent and requires 7–10 years of strong commercial experience in banking, fintech, SaaS, or another digital financial product environment. Fluent Danish and English are required.
Requirements
- 7–10 years of strong commercial experience within banking, fintech, SaaS or another digital financial product environment.
- Experience launching or scaling a new product, proposition or business line in Denmark.
- Strong understanding of go-to-market strategy, positioning, customer journeys and commercial growth.
- Ability to work effectively with Product and Tech teams and translate customer and commercial needs into product priorities.
- Strong analytical and financial understanding, including ownership of revenue, costs and business performance.
- Hands-on and entrepreneurial mindset, comfortable moving between strategy and execution.
- Strong communication and stakeholder-management skills.
- Experience in the Danish market and a strong understanding of Danish SMEs and entrepreneurs is highly valuable.
- Fluent in Danish and English.
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