BA Tourism Enterprise Management (Professional)

Bachelor of Arts in Tourism Enterprise Management at University of Primorska

The Bachelor’s Programme in Tourism Enterprise Management at the University of Primorska (UP), offered through the Faculty of Tourism Studies – Turistica, is a three-year professional undergraduate programme delivered in Portorož, Slovenia. The programme is taught in English and is offered on a part-time basis, providing students with practical knowledge of tourism business operations, organisational management, marketing, and the economic aspects of the international tourism industry. It is designed for both international and Slovenian students interested in developing careers in tourism management and related business sectors.

Curriculum and Learning Outcomes

The programme focuses on the management and organisation of tourism enterprises, domestic and international tourism markets, tourism marketing, and business administration. Students develop an understanding of operational and technological processes within tourism companies, economic principles, tourism product development, and destination management. The curriculum also emphasises the role of language skills and business knowledge in managing tourism activities across different markets.

Professional Skills and Career Opportunities

Students acquire knowledge relevant to tourism business operations, organisational planning, marketing strategies, and the development of integrated tourism products and destination services. The programme prepares graduates to apply business management principles in tourism enterprises and to work in international tourism environments. Its combination of tourism-specific knowledge, economic understanding, and management skills supports professional development within the tourism industry.

Teaching Language and Study Mode

The programme is delivered entirely in English at the Faculty of Tourism Studies – Turistica in Portorož. The official programme description confirms that it is offered as a part-time study programme and is open to both foreign and Slovenian students.

Tuition Fees and Admission Requirements

The English-taught part-time programme is subject to tuition fees. The exact current tuition amount is not provided in the supplied text and must be confirmed through the University of Primorska’s official tuition fee schedule. Although a general bachelor’s tuition reference of €2,400–€3,750 per year is mentioned, this is a historical range and does not establish the current fee for the part-time Tourism Enterprise Management programme.

Applicants must have completed the general matura or vocational matura examination to satisfy the stated enrolment requirements.