Bachelor of Business Administration (MCI) in Marketing & Communication

This Bachelor of Business Administration pathway focuses on Marketing & Communication, combining business marketing strategies, branding, corporate communication, and the ways organisations promote themselves internally and externally. The programme explores areas including branding, company image, communication strategies, crisis management, human resources, supply chains, and sales pipelines.

Students develop an understanding of how marketing and communication strategies influence different areas of business administration and how organisations maintain a consistent image and communicate their values, products, and messages effectively.