Bachelor of Business Administration

The Bachelor of Business Administration (BBA) at Wittenborg University of Applied Sciences is a four-year, English-taught programme offering flexible pathways in International Business Administration, Marketing, Communication & Information, Hospitality Business Administration, and Entrepreneurial Business Administration. Students begin with a broad foundation in business, management, and global perspectives before progressing into pathway-specific modules and practical projects.

Career-Focused Learning

From the second year, students select a specialisation aligned with their career goals and develop applied research skills. The third year focuses on strategic business topics and includes a graduation assignment such as a dissertation, business plan, or consultancy project, often connected to real-world work experience. Graduates can pursue careers in international business, marketing, hospitality, entrepreneurship, and consultancy. The programme is accredited by NVAO and FIBAA.