The Business Management and Marketing programme is a full-time Professional Bachelor’s degree in Business Management, focused on business, entrepreneurship, management, marketing, communication, accounting, project management, and strategic thinking. Taught in English over 3 years and comprising 180 ECTS credits, the programme uses project-based learning to help students develop practical skills in analysing markets and customer needs, conducting market research, developing business plans, managing projects, applying modern marketing techniques, and addressing real business problems. The curriculum includes subjects such as entrepreneurship, economics, marketing, e-business, management, sales, financial accounting, business strategy, marketing communication, internships, and a final bachelor thesis/project.
Tuition is €3,800 for both EU and non-EU citizens. The programme has autumn and spring admission deadlines: May 31, 2026, for the autumn intake and November 1, 2026, for the spring intake. Admission requires a secondary education certificate or diploma, specified academic results, officially recognized previous education documents, English proficiency at B2 or higher, and an admission interview. Accepted English evidence includes Duolingo 100, IELTS Academic 6.0–6.5, TOEFL iBT 60, TOEIC 785, Cambridge B2 qualifications, PTE Level 3 (B2), and specified LCCI qualifications. Applicants below the required English level may complete a one-semester Academic English Preparatory Programme before arrival in Lithuania.