Digital Marketing-Master at Vilnius University

What the program is

The Digital Marketing Master’s programme at Vilnius University prepares marketing and communication professionals to operate in a technology-driven environment where storytelling, imagery, and digital communication play an important role. Students develop the ability to create user-friendly business stories, manage the image of companies and products, respond to communication crises, and develop effective marketing and communication strategies.

Study focus and career opportunities

The programme combines traditional and digital marketing and is described in the source as the only programme of its kind in Lithuania offering both areas. Teaching is provided by professionals from Lithuania and abroad. Graduates can efficiently lead marketing projects in rapidly changing environments across the private and public sectors and may also continue to PhD studies.

Intake, tuition, and requirements

The programme is 1.5 years full-time. Tuition is €5,450 for EU citizens and €6,550 for non-EU citizens.