International Marketing and Management-Master at ISM University of Management and Economics

Programme Overview

The International Marketing and Management Master’s programme at ISM University of Management and Economics provides advanced knowledge, skills, values, and attitudes related to international marketing management. The programme takes an analytical approach to marketing strategy, integrating marketing management, financial implications of marketing investments, and research.

International Business and Double Degree Opportunities

The MSc prepares students for management roles in dynamic international and local business environments, with a strong focus on influencing demand and developing effective marketing strategies. Students may also pursue a double degree by completing the second year at a selected partner institution: BI Norwegian Business School, INSEEC Bordeaux, or Kedge Business School.