Marketing Management

The Marketing Management Bachelor’s programme at Hanze University of Applied Sciences develops the knowledge, skills and expertise needed for a professional career in marketing. The four-year, English-taught programme uses an applied teaching approach, covering different aspects of marketing management through practical projects and real-life marketing and sales challenges.

Practical and International Learning

Students work in small, multicultural teams on cases developed together with the professional field, allowing them to apply theory to current business situations. The programme also develops professional skills such as teamwork, feedback, intercultural sensitivity, customer orientation and presentation. Each academic year consists of four ten-week blocks.