Sales and Marketing

The Sales and Marketing programme is a full-time 3-year (6-semester, 180 ECTS) professional Bachelor’s programme in Business and Public Management, taught in English at the Faculty of Business. It focuses on marketing, sales, brand and consumer experience, business management, entrepreneurship, digital marketing, data analytics, communication, and practical business experience through internships. Graduates are prepared for roles such as brand managers, sales managers, and marketing specialists in public and private-sector organisations, advertising and creative agencies, as well as for establishing and managing businesses. The programme awards a Professional Bachelor of Business Management qualification.