Digital Performance Manager (m/w/d)

• Sport 2000 GmbH
• Mainhausen Central
• In-person / Mobile

• Professional experience
• Marketing, Communication, PR
• Full-time

SPORT 2000 GmbH, operating in seven countries, is one of the most successful retail organizations in the sporting goods sector. Its headquarters in Mainhausen, Hesse, manages the country teams for Germany, Luxembourg, Switzerland, Belgium, the Netherlands, Austria, and the Czech Republic. Around 2,000 sporting goods stores generated external sales of approximately €4.4 billion in 2025. SPORT 2000 GmbH is a subsidiary of the ANWR GROUP, one of Europe’s largest retail cooperatives.

As a Digital Performance Manager (m/f/d), exciting and varied tasks await you.

You will support retail partners in optimizing their digital performance across key online touchpoints. You will analyze existing digital presences, identify areas for improvement, and guide the implementation of appropriate optimization measures. The goal is to enhance the visibility, quality, and effectiveness of retailers’ digital presences, thereby sustainably strengthening the use of digital offerings. This position thus makes a significant contribution to the digital development and empowerment of our retail partners.

This includes, in particular, the following tasks:

• Analysis of digital retailer presences and identification of optimization potential regarding performance, visibility and user experience.
• Advising trading partners on the further development of their digital presence (e.g. web content, performance, structure)
• Development of concrete recommendations for action and best-practice approaches for digital optimizations
• Support in implementing recommended measures in coordination with trading partners and internal interfaces
• Use of appropriate key performance indicators and analyses to evaluate digital performance
• Participation in the further development of digital service offerings for trading partners
• Close collaboration with the Brand & Partner Services and Data departments
• Support in building knowledge and understanding of digital performance among trading partners
• Structured documentation of analyses, recommendations and implemented measures

You’re a good fit for us if you bring the following qualities:

• Completed studies in the field of marketing, business administration, business informatics or a comparable qualification
• Professional experience in a digital environment, ideally with a focus on web, performance marketing or digital optimization
• Basic understanding of digital business models, online touchpoints and relevant performance indicators
• Experience in analyzing and evaluating digital presences is an advantage.
• Safe use of Microsoft 365

Furthermore, you impress with:

• Strong service and customer orientation
• Analytical and solution-oriented thinking skills
• Structured and independent work style
• Clear, understandable and audience-appropriate communication
• The ability to convey complex digital concepts in a practical way
• Interest in digital trends and technological advancements
• Moderation and presentation skills
• Teamwork skills and a cooperative working style
• A high willingness to learn and a desire to continuously develop yourself.
• Low willingness to travel within Germany

You can look forward to that.

With us, you can expect an environment with short decision-making processes, direct access to management, and genuine opportunities to shape your work. We embrace flat hierarchies, value personal responsibility, and give you the space to implement your ideas.

Our benefits at a glance:

• Mobile working up to 60%
• Individual training and development programs, tailored to your goals
• Free parking is available on site.
• Subsidized lunch in our modern canteen
• Corporate health management – ​​for your physical & mental well-being
• Support with company pension schemes
• JobRad – because sustainable mobility is important to us

Does this sound like your next career step? Then we look forward to receiving your application – preferably including your desired start date and salary expectations.

• Nicole Forina
• Senior HR Business Partner